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Saturday, July 18, 2026

OpenAI pulls the plug on Sora, ending $1 billion Disney deal in sudden pivot

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The decision stunned Disney executives, who just 30 minutes earlier had been meeting with OpenAI teams about Sora’s future, according to a person familiar with the matter. “It was a big rug-pull,” the person told Reuters, describing how the media giant learned of the shutdown moments before it became public.

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