At 94 years old, Kay McConaughey, better known as “MaMac,” is officially stepping into the spotlight, and according to Matthew McConaughey and Camila Alves McConaughey, she may just be the most entertaining member of the family. Just ahead of Mother’s Day, the couple unveiled a brand-new campaign for their tequila brand, Pantalones Organic Tequila, featuring MaMac as the self-proclaimed “Most Interesting Mom in the World.”
The campaign videos lean fully into MaMac’s larger-than-life personality. In the campaign, viewers can expect stories involving her husband’s “beast,” her unapologetic appreciation for good tequila, and the kind of unpredictable one-liners that feel impossible to script.
The ads are part of Pantalones Organic Tequila’s ongoing “Official Tequila Of” campaign, which embraces humor, personality, and the idea that getting older only makes someone more interesting. And if MaMac’s presence is any indication, the campaign is doubling down on that energy.
MaMac’s Signature Cocktail Takes Center Stage
Because MaMac apparently never does anything halfway, the campaign also introduces her favorite cocktail: the “MaMac’s Manhattan.” The drink is her spin on the classic Manhattan, made with Pantalones Organic Extra Añejo Tequila, Averna Amaro, orange bitters, and finished with an orange twist.
The cocktail arrives alongside the brand’s recently launched Extra Añejo expression, a limited-edition tequila aged in Texas bourbon barrels. According to the brand, the tequila features notes of agave, toasted oak, dark chocolate, and what they describe as “Texas warmth,” nodding to McConaughey’s roots. The premium bottle is priced at $99.99.
MaMac’s Big Campaign Moment Comes After Viral Outing With Camila Alves
The campaign arrives just days after Matthew McConaughey’s mother was already making headlines for her close bond with daughter-in-law Camila Alves McConaughey. While McConaughey built his career through projects like “Dazed and Confused,” “How to Lose a Guy in 10 Days,” “Dallas Buyers Club,” “The Wolf of Wall Street,” and “True Detective,” the Oscar winner has long made it clear that family remains his top priority.
And judging by Alves’ recent Instagram post, that close-knit family dynamic extends well beyond Matthew himself. In the post, Alves shared a smiling selfie alongside MaMac, whom she affectionately called her “hot 94-year-old date,” while also revealing that her mother-in-law is one of her best friends. “We make a pretty good combo!” Alves wrote.
Matthew And Camila McConaughey Continue Growing Pantalones
Since launching Pantalones Organic Tequila, Matthew and Camila have continued expanding the brand internationally, with bottles now available across the U.S., Canada, the UK, Australia, and parts of Asia.
“The world doesn’t need another celebrity tequila, but tequila sure could use a kick in the pants. Pantalones Organic Tequila is the best thing we’ve made with our pants on,” Matthew and Camila McConaughey said in a statement. “We said, ‘let’s do it together and be face-forward.”
Part of what has made Pantalones Organic Tequila stand out is its completely unserious and unapologetically pantless marketing campaign. “Understandably, starting a business relationship between a couple, and you’ve got a romantic relationship, it can throw things off-kilter,” Matthew said. “But look at our humor with our campaign, the whole pantless thing that doesn’t work with just me, or if I’m with a celebrity female. Because Camila and I are married and we have kids, there’s a sort of innocence about it.”
Since launching the brand, Matthew McConaughey and Camila Alves McConaughey have leaned heavily into the cheeky concept, appearing in a series of ads and social media videos without pants while doing everyday activities.
Pantalones Co-Founder Praises Camila Alves’ Push For Organic Tequila
The team behind Pantalones Organic Tequila has also made it clear that the brand’s commitment to organic ingredients wasn’t accidental, and much of that vision came directly from Camila Alves McConaughey herself.
“I’m super pumped that Camila, in particular, insisted on the tequila being organic,” Pantalones co-founder Andrew Chrisomalis said. “There have been other sorts of organizations that have tried to codify tequila, like the Additive Free Alliance. And all of that has been disbanded by [Mexcian regulatory agency] the CRT. The good news is we’re 100% USDA-certified organic, which the CRT recognizes. It’s the highest standard in clean tequila, no pesticides, herbicides, fungicides.”
The tequila currently retails between roughly $39.99 and $49.99, depending on the variety, and is available through retailers including Walmart, Total Wine & More, Publix, and ReserveBar.
