Summary created by Smart Answers AI
In summary:
- Tech Advisor reports that Meta AI is launching incognito chats on WhatsApp, offering temporary conversations that automatically disappear and aren’t saved.
- This privacy-focused feature uses ‘Private Processing’ technology, ensuring Meta cannot view or analyze sensitive user queries with the AI chatbot.
- The update addresses growing concerns about AI data collection and includes plans for future ‘Side chats’ within conversations.
Meta is introducing incognito chats with Meta AI on WhatsApp and in the Meta AI app. This is designed to let you ask the AI questions on WhatsApp that nobody can see. Not even Meta, as the company insists.
Do you want to ask the AI how to recognise or treat a particular sexually transmitted disease? Or how best to hide an affair? Or what can be done about incontinence? How to get rid of bad breath? Questions like these and similar ones require a certain degree of discretion.
However, if you ask these questions or similar ones on ChatGPT or Gemini, they are stored and analysed by the AI, as well as used to train the AI. But in such cases, this is undesirable.
That is why Meta is now rolling out incognito chats with Meta AI. This is intended to ensure that no one can view the contents of incognito chats with Meta AI, not even Meta itself. Of course, this assumes that you trust Meta’s promise.
Key features at a glance (according to Meta):
- How it works: An incognito chat starts a private, temporary conversation. Messages in incognito chats are processed in a secure environment to which Meta has no access. Incognito chats are not saved and messages disappear by default.
- True privacy without compromise: Ten years ago, WhatsApp introduced end-to-end encryption for chats. Private Processing is the next step in this development for AI chats: no one can read conversations protected by Private Processing, not even Meta itself.Â
- Side chats: Side chats with Meta AI will also follow in the coming months. They offer private assistance within existing conversations, such as additional context for the ongoing conversation, without disrupting the main chat. Side chats will also be protected by Private Processing, so that no one can read the conversation.
- Availability: Incognito chats with Meta AI will be rolled out globally on WhatsApp and in the Meta AI app in the coming months.
In this blog post, Meta further explains the concept of incognito chats with Meta AI. Meta provides detailed information here.
This article originally appeared on our sister publication PC-WELT and was translated and adapted from German.


